Smoothing Treatment

Keratin is an essential hair protein that delivers incredible benefits, endless versatility, and a never-before-seen smoothing effect—all without breaking the bonds of the hair. And thus, Keratin Complex® was born.
This patented formula (and its counterpart, Natural Keratin Smoothing Treatment for Blonde Hair), and Express Blow Out, took the beauty industry by storm, and consequently, cemented Keratin Complex’s position as the market leader in the smoothing category.